Ethereal Attire: Unwinding in Formal Wear
Event Identity / Logo Design
SCAD FASH Museum is hosting Ethereal Attire: Unwinding in Formal Wear
by Elizabeth Michele. The event is to be held in the summer, fitting the
exhibit theme.
The exhibit is designed to be relaxing and comfortable as the guest walk through and see the light and airy designed by Elizabeth.
Deliverables:
- Event Logo
- Event Ticket
- Event Poster
- Instagram 3 slide Ad
Brainstorming
Initial Look
• Would this event be more successful and fitting
somewhere else? MODA shows more of the design and purpose of items.
• The logo is simple, doesn’t seem to have much thought
behind it. No treatment to type inside the cloud.
• No type treatment in the postcard/invitation as well.
Revisions
I re-designed the logo to be more elegant with high contrast in the primary logo. Instead of an invitation, I designed tickets for the event. This would make it more inclusive to guests.
Related Projects
SCAD FASH Invitation
Lamborghini: Paper Promotion
Black and White Exhibition: Event Identity