Reagan is all about health, nutrition, and clean eating, which led her to her chosen major. I wanted to incorporate a natural theme in her mark while keeping it sophisticated and classy. Green was an obvious color choice for the logo because it is often associated with nature and health, but I didn’t
want to go with a basic Kelly green logo. It was too common and didn’t fit the client. A deeper, cooler hue of forest green was chosen instead because as a better fit for the brand. I also wanted to incorporate her favorite color pink. I thought this would be a fun twist because so many times in the medical field we
see the color blue or red. I chose a lighter tone of rose pink to stand out in the medical and health field.