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Client
​NDA Client 


Type
Publication Layout & Design

Role 
Lead Designer

Date
2024

Automotive Employee Guide

With the rise of AI, like many other designers, I have been asked on multiple occassions to use AI or recreate what AI has already created for them. And although A.I. has made design more accessible to those who might not be able to create what they imagine, it has presented a new set of challenges within the design community. 

When asked to recreate a surrealist illustration for a guide cover, the client presented two options they received from an AI art generator.

 

While I cannot share the actual client work, here is a recreation of the project. The project included; a surrealist illustrative cover created in photoshop, 24-60 page interactive guide in INDD, type and layout design. 

mark-eder-R9OS29xJb-8-unsplash-flat_edited.jpg
mark-eder-R9OS29xJb-8-unsplash-flat_edited.jpg

Two Draft Options

While the images made clear what the client was looking for, it posed a new problem for us. How do we create something similar, and/or better than AI, while sticking to the timeline? ​

mark-eder-R9OS29xJb-8-unsplash-flat_edited.jpg

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