Capsule
App Visual Design / Concept Development / Illustration
Based on the pain points found in a story, plan and visually design an app that could help alleviate the issues and/or solve the problems.
The app should be linearly designed for this project. However, there should be obvious thought of it being responsive for future use. A joy ride should also be included in the design to show the user a quick walk through or brag points of the app and usage.
Deliverables:
- Visual design of app
- Advertisement for app
Brainstorming
Initial Look & Notes
• The logo is generic and not responsive
• Could be more successful with a wider color palette
• Brighter colors?
Revisions
I re-designed the logo to a word mark with multiple versions to make it responsive to placement and usage. With such a visual name, it was easy to go to my first ideas of using a pill capsule. After much exploration I went with a word mark where the ‘C’ and ‘P’ create a pill capsule. A solution with the best of both worlds. This logo design was one of the most challenging for me because I generally lean towards marks. However, a literal mark would not have been as successful as the current solution. It would have looked generic and gotten lost in the many medical apps in the app store. The bright purple background helps it stand out as well.
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